Relaxo signs Katrina Kaif as brand ambassador

Footwear maker Relaxo Footwear today said it has roped in Bollywood actor Katrina Kaif as brand ambassador for its Flite brand. As part of a two year contract, Kaif will endorse the Flite brand that is mainly targetting young consumers. Relaxo Footwear Executive Director Gaurav Dua said the Flite is being positioned as a brand symbolic to youth, comfort and elegance.

"And to carry this brand persona a step ahead, we could think of no one better than Katrina Kaif," he said in a statement.

Katrina will feature in TV commercial endorsing the Flite footwear which would be aired soon, the company added.

As per the company's website, the company manufactures over three lakh pairs of footwear per day at the nine manufacturing units in North India.

In 2011-12, its annual turnover stood at Rs. 870 crore. its other brands include Sparx, Schoolmate, Elena, Casualz, Mary Jane and Boston.

Vidya Balan roped in as Brand Ambassador for sanitation drive

New Delhi: Vidya Balan, who on Thursday received the Best Actress National Film Award for her role in 'The Dirty Picture', is the new brand ambassador for the sanitation drive launched by Union Minister for Rural Development Jairam Ramesh.

"I can't remember when was the last time I did anything without conviction," said Balan, when asked if she was convinced about the cause.

With manual scavenging still a reality and more than 21 lakh toilets without access to proper disposal of human waste, sanitation is an issue that has never been on top of national agenda. The minister hopes that with Vidya Balan, he will succeed in 'making sanitation a national obsession'.

CNN-IBN's Rupashree Nanda spoke with Jairam Ramesh and Vidya Valan. Here is an excerpt from the interview:

Rupashree Nanda: This is not the first time you have taken a brand ambassador to fight poor sanitation. Vidya Balan is at the peak of her career....what makes you think that Vidya will help you win this battle?

Jairam Ramesh: Actually, she is the first serious brand ambassador we have. It is going to be a two year programme. She's had a dirty picture in reel life, but this will be a clean picture in real life. I think she will help in making sanitation a national obsession.

Rupashree Nanda: Are you really convinced about the cause?

Vidya Balan: It's an honour for me to be the brand ambassador for the sanitation drive and like Mr Ramesh just said, it needs to become a national obsession and I am going to do everything in my capacity to make sure that the message is taken across to every person.

Rupashree Nanda: But are you convinced?

Vidya Balan: Of course, I am convinced - I can't remember the last time I did anything without conviction because you know it does not work I don't know when was the last time I did anything without conviction whether it is a film or a cause. We get approached to espouse a lot of causes as celebrities, as actors but I have chosen this as I said, it is a matter of great honour for me...I would have declined if i did not believe in it.

Jairam Ramesh: I want to say that Vidya Balan responded to our request almost instantaneously and almost spontaneously.

Source: IBNLive

Titan announces Katrina Kaif as Brand Ambassador for Titan Raga

Report by OrissaDiary.com correspondent; Bhubaneswar: Aiming to widen its appeal amongst Indian women, Titan, India’s most preferred watch brand, today announced their association with bollywood’s most beautiful and charming diva, Katrina Kaif. Katrina Kaif has been signed as the brand ambassador for their exclusive women’s watch brand, Titan Raga.


Incepted in the year 1992, Titan Raga has won the hearts of millions. Designed exclusively for women, these exquisite and elegant timepieces perfectly capture the essence of beauty, femininity and sensuality. The brand has grown over a period of time in sync with the evolving tastes of the contemporary Indian woman.


Mr. Ajoy Chawla commenting on the brand said, “Driven by continuous launch of new designs and collections, Raga has witnessed a 27% CAGR in the last 5 years and will be a Rs.400 crs brand this year! However, the potential in the women’s segment is still huge as watch penetration even amongst SEC A/B women is still very low. A brand ambassador will help to make the watch a desirable accessory amongst women.”


Further talking on their association with Katrina, Mr. Chawla said, “Titan Raga stands for beauty, femininity and sensuous self expression. While embodying these core values, Katrina also symbolizes the changing face of the successful, graceful and contemporary Indian woman.”


Talking about her association with the brand Katrina Kaif said, “(Smiles) Titan needs no introduction, this vibrant and ‘up-to-the-minute’ brand has been touching our daily lives in the most beautiful way possible. It gives me immense pleasure and satisfaction to be associated with the most popular and only women’s watch brand in the country. Besides being a timekeeper that helps me keep up with my busy schedules, it also adds to my style quotient. I feel watch designs from Titan Raga are truly exclusive and contemporary. I am really looking forward to the exciting days ahead with the iconic brand “Raga”, which embodies beauty, sensuality and feminity with great creativity.”


As a brand ambassador of Titan Raga, the renowned actress will play a key role in shaping brand communication on television, print, outdoor and other media.

Sonali Bendre becomes the Brand Ambassador for an Almond Hair Oil

Vi-John Group, an FMCG player recently signed on Sonali Bendre as the brand ambassador for its almond drops hair oil.

The Rs 400-crore group, Vi-John has products across personal care, health care and cosmetics. Vi-John also has Shahrukh Khan as the brand ambassador for its shaving cream while Bipasha Basu endorses their hair removal cream.

Harshit Kochar, director, Vi-John Group is quite optimistic about the association with Sonali Bendre and thinks Bendre's qualities of being modern, dynamic and intelligent complements the spirit of the Vi-John Brand.

Vi-John has a strong presence in the rural markets of India and is strongest in the North & South regions. The company claims to be market leader in the shaving cream space and No. 2 player in the hair oil space.

Vi-John was founded in 1960 and besides being present in India exports to over 10 countries across Asia, Europe, Africa & Australia.

Sonakshi replaces Preity as the brand ambassador of D'Damas

After the success of ‘Dabangg’, Sonakshi Sinha is riding high. She has grabbed many endorsement deals and has also snatched many brands from established actors. Lately, she has replaced Preity Zinta as the brand ambassador of a renowned jewelry brand D,Damas.

“Sonakshi Sinha is the face of the new Indian woman who is confident, versatile and has got tremendous self-belief. She has the charisma, grace, beauty and the attitude that goes perfectly with the brand image,” said RK Menon, COO, of the jewellery brand.

The 23-year-old speaks about her association with the brand, "I connect with D`Damas because I personally live each moment to the fullest and believe in celebrating life. D`Damas adds celebration to both ordinary and even the everyday special occasions," said Sonakshi.

Love to be Rajasthan's brand ambassador: Anjana Sukhani

Says Bollywood actor Anjana Sukhani and shares some of the most memorable experiences of her life, spent in jaipur. Here's a quick lowdown...

The moment I enter Jaipur, memories flood my mind – those of my school and college life, and good old days spent with family," says Jaipurite Anjana Sukhani, who stays in Mumbai these days.

Anjana, who spent her childhood in Adarsh Nagar, misses the city's tranquil environment which is too difficult to find in the fast-paced life people live in Mumbai. Even though she is not very familiar with the Marwari language, she tells us it's the lip-smacking marwari fare, which includes dal-baati, gatte ki sabzi, lahsun ki chutney, etc, she misses. "I remember I had a marwari boy in my class. We were so fond of his food, that the moment he'd enter the class, we'd snatch his lunch-box and finish it even before the first period would get over," she quips.

ask her if Rajasthan is the quintessential India and she says, "I don't think so. India is an amalgamation of varied cultures and Rajasthan puts forth an important aspect of our nation, courtesy its historical significance and rich ethnicity." Is there anything about the city that upsets her? "I feel the city's tourism and mode of transportation should be improved. Like Mr Bachchan is the brand ambassador of Gujarat to promote its tourism, Jaipur too should have its brand ambassador," reasons Anjana.

Any names? "Why should I suggest somebody else's name, I'd love to be Rajasthan's brand ambassador." She attributes her success to her home-town Jaipur. Anjana shares, "Jaipur laid the foundation of my life and it is here that I realised my ambition. I found the best of friends in Jaipur."

With Jaipur becoming popular with filmmakers, Anjana is waiting for the day when she'll get to shoot here. "I'll be proud to shoot here. It feels great when people refer to me as 'This girl is from Jaipur. The city's rustic and royal look allures the world," she says.

Sonakshi Sinha Fem’s new brand ambassador

New Delhi, March 10 – “Dabangg” actress Sonakshi Sinha has been appointed as the brand ambassador for cosmetic brand Fem Fairness Bleach.

 

Fem is a product of Dabur India, which has recently acquired it.

“As a consumer, I have been associated with Dabur for years now. So, it gives me great pleasure to be associated with a large beauty brand with a stature of Fem and be the face for the brand,” said Sonakshi.

This is not the first time the 23-year-old has endorsed a cosmetic brand. Earlier she replaced actress Katrina Kaif as brand ambassador for beauty soap brand Diana.

Riding high on the success of “Dabangg”, the actress is busy shooting for Shirish Kunder’s “Joker” along with Akshay Kumar.

Katrina Kaif steps down as IPL Royal Challengers brand ambassador

Mumbai, Feb 23 – Actress Katrina Kaif has stepped down as the brand ambassador of Indian Premier League team Royal Challengers Bangalore because she feels she will not be able to do justice to her responsibilities towards the team due to the IPL-4 matches clashing with her shooting schedule.
 

The Banglaore IPL team had extended her appointment as the brand ambassador for seasons three and four, but she is unable to continue as she would be shooting for Yash Raj Film’s “Mere Brother Ki Dulhan” during IPL-4 beginning April 8.

The film’s shooting is in Agra and, therefore, it won’t be possible for her to make appearances to support the team and hence the decision to step down as brand ambassador, a press statement said.

“Katrina Kaif is a thorough professional and believes in giving her 100 percent to all her commitments. She is an avid sport’s enthusiast and wanted to be present for all of the team’s matches to cheer them on,” said a source.

“However, since she will be shooting during IPL-4, she has decided to opt out of the Royal Challengers since she wouldn’t be doing justice to them,” the source added.

“Mere Brother Ki Dulhan” is Ali Abbas Zafar’s directorial debut and Katrina has teamed up with actor Imran Khan and Pakistani singer-actor Ali Zafar in the movie.

“Mere Brother Ki Dulhan” is scheduled to release worldwide in July.