Daniel Radcliffe to play a literary hero in next

Harry Potter star Daniel Radcliffe has confirmed he is set to play another literary hero on the big screen. Contactmusic.com reports that Radcliffe will portray beat writer Allen Ginsberg, in a new murder mystery.

"I'm thrilled to actually finally be able to talk about it. It's a project that I've kind of been attached to for a long time. It's called Kill Your Darlings and it's a story about a murder that was kind of the catalyst to forming the Beat Generation, so it's a film about Allen Ginsberg, Jack Kerouac, William Burroughs and Lucien Carr... who was a really instrumental figure in all of their lives," he said. 

"Potentially, I think, it could be a really great film and it's already got a really great cast," he added.

IANS

Emma Watson And Rupert Grint, highest earning on-screen couple

Harry Potter actors Emma Watson and Rupert Grint have been named the highest-earning on-screen couple of the past five years, by Forbes magazine and Box Office Mojo.

Contactmusic.com reports that these two companies have compiled the new list, based on onscreen chemistry and box office success, and Harry Potter co-stars Watson and Grint have raked in $4.2 billion over the course of the study.

Twilight couple Robert Pattinson and Kristen Stewart came in second with takings of $2.5 billion, and original Transformers co-stars Shia LaBeouf and Megan Fox stood third with earnings of $1.5 billion.

Rounding the top five are Robert Downey Jr. and Gwyneth Paltrow thanks to the first two Iron Man films and LaBeouf and his Transformers: Dark of the Moon love interest Rosie Huntington-Whiteley.

By IANS

Five Things We've Learned About Daniel Radcliffe's New Girlfriend

After photos of Daniel Radcliffe and his new lady in strolling the streets in New York City hit the Internet, all we wanted to know was who is she?!

 

And now we have some answers!

So if you're dying to know who this pretty brunette (who can pull off wearing leggings with flip-flops quite well) in lavender is...here you go:

1. She Has a Name: We can finally identify the 22-year-old by something other than her hair color or wardrobe. She is Rosanne Coker, but friends call her Rose.

2. Potter Love: It would be weird if Radcliffe dated a girl that wasn't into Harry Potter (well, we think it would be), but that isn't an issue here. The duo met on the set of Harry Potter and the Half-Blood Prince in 2007 when Coker worked as a production's assistant. And that was just the beginning. Radcliffe and Coker also worked on the last two H.P. films together and his latest project, The Woman in Black.

3. Creative Genes: Rose's father is the owner of a painting and decorating business, while her mother designs birthday cards. And the apple doesn't fall from the tree, because Miss Coker is a painter herself!

4. Travel Bug: Since the beginning of their relationship a year ago, the actor's love interest has been splitting her time between his NYC apartment and her family's close-to $660,000 home in Surrey, England.

5. Daddy Approves: Danny boy has already met the family, but don't rush off thinking there's a wedding in store. However, if there was, he'd get Mr. Coker's blessing. "I have met Daniel and he is a lovely guy. I'm just really happy for Rosanne and as long as she is happy that is all that matters to me," he tells the Daily Mail.

"No other parent would ask any more. I know it's not a normal life they live. But they have a lot of fun together and at their age, what more could you ask? Who knows where it is going to lead?"

'Troll' remake underway with Harry Potter, Jr

LOS ANGELES (TheWrap) - Another "Harry Potter" movie is in the works but no, it's not a Warner Bros. picture and it's not the Hogwarts guy -- though it is a Harry Potter who uses magic powers to fight evil and save the world.

It's a remake of the 1986 cult hit "Troll," that featured Harry Potter, Jr. and Harry Potter, Sr. as lead characters.

The remake will include the original characters, the filmmakers' legal consultant, Thomas Girardi, has confirmed to TheWrap.

John Carl Buechler, who directed the original, will direct again, as well as produce.

The original, which made $5.4 million at the box office -- 11 years before J.K. Rowling published her first novel about that other Harry Potter -- starred Noah Hathaway, fresh off "Never Ending Story," as a character named Harry Potter Jr. Michael Moriarty played his dad.

"We've got the producer," Girardi said of the remake. And though he wouldn't name them, he said, "We've got two big-time actor guys -- one woman, one guy. Everyone has signed on the dotted line."

As for the Potter characters: "They certainly do have the right to make their own picture," Girardi told TheWrap. "And their own picture was 'Troll' and Harry Potter, Jr."
Warner Bros., which owns the rights to Rowling's Potter, had no immediate comment.

"Troll" was about, as you'd expect, an evil troll, who uses an emerald ring to take possession of little Wendy Potter. Her brother -- yes, Harry -- recognizes that something is amiss.
The troll, often in the form of Wendy, roams from apartment to apartment, transforming people. Harry must save the world.

Oddly, the mostly forgotten movie also featured Julia Louis-Dreyfus, Sonny Bono, June Lockhart and Gary Sandy.
So why did they wait so long to capitalize on the Potter name?

The movie's owner had a family situation which kept him occupied, Girardi said, adding that his legal analysis has showed the film -- and the "Harry Potter, Jr." name -- are fair game.

The producer of "Troll," Albert Band, died in 2002. The writer, Ed Naha, went on to write 1989's "Honey, I Shrunk the Kids."

"Harry Potter" magic with record $92.1 million

LOS ANGELES (Reuters) - The eighth and final "Harry Potter" movie sold $92.1 million worth tickets in the United States and Canada on its first day in theaters to set a single-day box-office record, according to studio estimates released on Saturday.

"Harry Potter and the Deathly Hallows -- Part 2" shattered the single-day record set in 2009 when "The Twilight Saga: New Moon" earned $72.7 million in theaters, said Paul Dergarabedian, head of tracking firm Hollywood.com Box Office.

"To even be close to $100 million for a single day is unprecedented," Dergarabedian said.

Hollywood watchers are attributing the high interest in the film from Time Warner Inc's Warner Bros unit to strong critics' reviews and the fact this is both the final film in the "Harry Potter" series and the only one released in 3D.

"This will be the first 'Potter' movie to earn over a billion dollars at the worldwide box office," Dergarabedian said.

"Harry Potter," which is already the highest grossing film franchise ever with over $6.4 billion in global ticket sales, is based on the novels of author J.K. Rowling and it revolves around the adventures of a young wizard, his friends and their battle against evil.

The record-setting $92.1 million in the United States and Canada was earned at more than 4,300 theaters, including the midnight screenings that extended into the early morning hours of Friday and by themselves earned a record-setting $43.5 million.

Outside the United States and Canada, the film earned an estimated $75 million in 59 countries, Warner Bros officials said.

The movie brought in a record-setting 9.3 million pounds ($14.8 million) in the United Kingdom on Friday, the studio said.

Farewell Harry Potter | HARRY POTTER AND THE DEATHLY HALLOWS: PART 2

HARRY POTTER AND THE DEATHLY HALLOWS: PART 2

Xbox 360, PS3 £49.99

The final Harry Potter game continues in the same cover-shooter gameplay style that we saw in Deathly Hallows: Part 1.

It’s basically Gears Of War with wands instead of lancer guns and Harry Potter and Hermione Granger instead of Marcus Fenix and Dominic Santiago.

You get a set piece-laden tour of JK Rowling’s magical world. Along the way, you’ll escape the underground caverns of Gringott’s wizarding bank after facing off against a dragon, battle Death Eaters through the quaint snowy streets of Hogsmeade, and come face to face with the evil Lord Voldemort in the final dramatic duel.

Deathly Hallows: Part 2 is not a particularly difficult game, which is unsurprising considering the young audience it’s aimed at.

It is usually a case of matching the right spell against the right dark wizard defences, and more skilled gamers will comfortably fly through it.

This final instalment is a polished if repetitive affair that’s bolstered by the keen mining of the reference material. Being able to play as minor Hogwarts stars such as Neville Longbottom and Seamus Finnigan – as well as Harry and his better-known friends – will certainly raise a smile from the legions of loyal Potterites.

It’s just a shame that more time isn’t given to exploring the wondrous surroundings rather than concentrating just on blasting every one of the hundreds of masked wand-wielders that stand before you.

While it visually captures the essence of the Potter world and isn’t lacking in action, Part 2 doesn’t quite qualify as being truly magical.

Fans dress in cloaks, hats to theatres for Potter farewell

New Delhi: The final adieu to `Harry Potter` has turned out to be as expected - special! Fanatical fans are queuing up for the last movie of the multi-billion dollar franchise, and literally living up the spirit of wizardry by sporting black cloaks, witch hats, and magic wands.

A group of seven college girls were spotted with black hats and a wand each at a multiplex here while a group of boys, oblivious to the sweltering heat and humidity, wore black cloaks to the hall to celebrate the magic of "Harry Potter" as the last of the lot released Friday.

"We have been waiting for this so long. It is an emotional moment for us to come and see the final movie. It is unbelievable that there will no Potter to look forward to after this. But we wanted to do something special our way, and give Harry Potter a special farewell that it so rightly deserves," said 21-year-old Samridhi Mathur, who attracted a lot of attention with her pointy hat.

The fans sat on the edge of their seats during action sequences, and boy wizard Harry`s victory called for cheers galore.

"We love you Harry!" viewers cheered and hooted in the hall. Emotions or celebrations - whatever it was - the craze for it was alive and kicking.

The Harry Potter phenomenon, which came straight out of struggling single mother J.K. Rowling`s imagination, cast its first magical spell on Indian fans in 2001. A decade later, that magic has increased manifold.

Disappointment had set in among fans as the advance bookings did not open until Thursday evening due to a reported rift between multiplex owners and the film`s distributors over revenue-sharing. But the script ran as per schedule thereafter.

Multiplex owners admit that all shows for "Harry Potter and the Deathly Hallows: Part 2", which has set a new box office record in the US by amassing $43.5 million from midnight screenings alone, are currently houseful.

"All the shows are full. The response is phenomenal. People of all age groups - young, middle-aged and old are coming to watch the film and enjoying it," Punit Sahay of Spice Cinemas told reporters.

According to trade analyst Taran Adarsh, Friday`s early estimates for the movie in India is Rs.4.75 crore - including all four versions - English, Hindi, Tamil and Telugu.

The movie has opened in a 2D and a 3D format, but if Munish Sharma of Satyam Cineplexes is to be believed, Indian viewers are lapping up the 3D version. However, any official figures are yet to be received.

The last movie of the over $6 billion franchise ends as tradition - with the victory of good over evil as Harry Potter, with his friends, manages to find and destroy the remaining Horcruxes and the evil Lord Voldemort`s ashes fly up in the air.

The movie just doesn`t end at that - it "pleasantly" surprises by fast forwarding 20 years ahead and showing Harry, his friends Hermione Granger and Ron Weasley married, with children, says Prachi Khanna, a 25-year-old Potter enthusiast, without hitting on the spoiler alert button.

"Of course, the books end on a happy note, with Harry married to Ginny, and Hermione and Ron settled together with kids. But I didn`t expect that they would show it in the film.

"It was a little weird to see these young, 20-something actors in an avatar of being 40, but the inclusion of that track was a pleasant surprise. It was nice that they ended it the way the book ends - completing the franchise in every sense," said Khanna.

Emma Watson parties at pole dancing club

"Harry Potter" actress Emma Watson partied at a pole dancing club to celebrate the end of the popular film franchise. 

Watson, who played Hermione Granger in the movie, went to the club after the final premiere for "Deathly Hallows: Part 2", which is the last of the "Harry Potter" films, reports thesun. "She was really enjoying herself. There were a few scantily-clad girls around but Emma didn't bat an eyelid. There are a few poles in the club but she didn't have a go. After such a big night, it's no wonder she wanted to let her hair down," said a source. She danced the night away with friends. "She had a smile on her face the whole time before calling it a night around 2 a.m.," added the source. The actress was just 11 when she starred in " Harry Potter and the Philosopher's Stone" and was 12 when she featured in the "Chamber of Secrets".

Rupert Grint missing 'Harry Potter' sets

Actor Rupert Grint misses being on the set of "Harry Potter" because it had become his second home. Grint played Ron Weasley in the wizard movie franchise since he was 11. 

He is devastated that " Harry Potter and the Deathly Hallows: Part 2" is the final film in the series because he grew up on the sets in Leavesden Studios in Hertfordshire, South East England. "(I'll miss) the people, the friendships, the memories, and the place - just going to the same place everyday. It became a second home.

I remember packing everything up in the last few weeks and finding toys and birthday cards from when I was 13 and 14,"femalefirst quoted the 22-year-old as saying. "I never imagined I'd be here 10 years later talking about the eighth film. It just seems so surreal. It's been so much fun. I really am truly going to miss it," he added.

The Harry Potter: Journey ends here

A decade of Harry Potter ends today as Harry Potter and the Deathly Hallows - Part 2 hits the screens for the final time tomorrow. As the biggest franchise ever, comes to a grand finale, here is some interesting trivia on the making of the world's greatest saga Harry Potter.

The costumes
Over 25,000 items of clothing have been used on Harry Potter and over 600 school uniforms have been created for the character
Dan Radcliffe wore out 60-70 wands during the making of the film and has been through 160 pairs of glasses. 

The scenes with the largest number of cast and extras to dress have been the battle scenes in "Harry Potter and the Deathly Hallows", with 400 Death Eaters and Snatchers and the Great Hall scenes with 400 children and teachers.

The creatures
In "Harry Potter and the Chamber of Secrets", Ron's vomit slugs were in fact, puppets. Rupert Grint chose orange-flavored slime to make the experience more palatable.
Over 200 creatures were created for the "Harry Potter" film series.

Hair and makeup
A dentist was on standby for many of the young crowd scenes to replace teeth which wobbled and fell out — to prevent continuity issues involving teeth. 

Harry's infamous scar has been put on by makeup approx 5,800 times. This is not only on Daniel Radcliffe, who has had the scar applied approx 2,000 times, but also on his doubles and stunt doubles. 

Robbie Coltrane once got a mini-fan caught in his Hagrid beard and had to have it cut out.

Hogwarts
Hogwarts was 60 x 50 x 30 ft high. A scale of 1:24 . The original version took about seven months to create with 40 people working on it. The miniature has been updated over the years due to story requirements.
Each of these updates has taken approximately 3-4 months with about 20 model makers.

Sets and props
Number of sets created — 588
Biggest set — Ministry of Magic
Longest standing set — The Great Hall, used from the first film till the last. 

The "Harry Potter" art department contained a team of 58 people working full-time. Over 10 years, they produced some amazing work, but also produced 35 babies!

The Great Hall
The Great Hall was one of the first ever sets created. It could fit 22 London double-decker buses inside. It stands 120ft x 40ft and took over 100 tons of plaster to complete. The set took 18 weeks to build by 30 men. 

Dumbledore's chair was inspired by the throne in Westminster Abbey. n The Hall seats 400 children. 

Behind the Professor's top table is the house points system. Each hour glass contains tens of thousands of Indian glass beads.

Grimmauld Place
The fabric used on the hall and stairwell walls was made from 350 meters of dark grey silk bought in from India and then screen-printed in gold. 

The same pattern was used on the curtains in the drawing room.

Bad news for Harry Potter fans

There is a piece of bad news for Harry potter fans. The advance booking for the last leg of the Harry Potter series: Harry Potter and the Deathly Hallows, 2 may not open Wednesday.

The multiplexes have demanded more share in the revenue that will be generated from the business of the film.

According to a source, multiplexes want 55 per cent and want the distributors of the film to take only 45 per cent, which is not agreeable. The distributors are insisting that multiplexes give them the same as the previous Hollywood films like Transformers have got, which is 50 per cent. It may be recalled here that multiplexes and distributors had signed a two-year memorandum of understanding wherein it was decided that that revenue sharing pattern between distributors and multiplexes would be 50:50 in the first week. And the distributors' share reduces to 42.5 in the second week, 37.5 in the third week and 30 in the fourth week. The MOU expired last month, and renegotiations have started. As per the new demands, the multiplexes want the distributors to take 45 per cent in the first week, 37.5% in the second week, 32.5% in the third week and 27.5% in the fourth week.

Mukesh Bhatt, vice president of the Film Producers' Guild confirmed that the MOU had expired and multiplexes had begun acting tough with distributors. "We plan to hold a meeting with them to renegotiate the revenue sharing issue but another distributor of Hollywood films said that Hollywood studios feel that multiplexes are giving Hollywood studios lesser share than Bollywood films. But Bhatt said that multiplexes were only trying to create a rift between them. "We need to work out a formula that will help all of us coexist" he said. Denzil Dias, Deputy Managing Director(Theatrical), Warner Bros Pictures, India said: "We are working with each of our multiplex partners to find the best possible way of ensuring that the many thousands of Harry Potter fans across India can see Harry Potter and the Deathly Hallows, Part Two, the much-anticipated final installment in this record-breaking film saga, in the cinema of their choice.


Suniel Wadhwa, an independent distributor said: "With the new move development for revenue share for Hollywood movies are offered which is 45% for first week ( Multiplex : 55% Distributor : 45% ) followed by 40% in week 2 ( Multiplex : 60% Distributor : 40 % ) compare to 50% for first week ( Multiplex : 50% Distributor : 50% ) followed by 42.5% in week 2 ( Multiplex : 57.5% Distributor : 42.5 % ) which was earlier terms offered by multiplex. Because of new revenue sharing , as an Independent Distributor will stop importing the Hollywood Movies and also it will not be a viable proposition to enter into deal with local Hollywoofd Studios as their asking price for selling Blockbuster Movies will be exorbitant where it is not possible to recover the investments based on new revenue sharing model," he said.

Emma Watson was drunk only once

'Harry Potter' star Emma Watson has revealed that she has tried alcohol but has been very very drunk only once in her life.

Watson, 21, made the revelation during an interview on 'The Late Show With David Letterman' in New York.

Yes I have tried spirits, we drink at 18 in the UK but I'm actually legal to drink here now, it's worth mentioning. Yes, yes I have. I got very very drunk once in my life as everyone does. Fine I got drunk, I have been drunk - and I'll bow to that! Contactmusic quoted her as saying.

She was asked if she had ever peed on the subway, while in an intoxicated state.

No it's never gotten that bad - thankfully it's never been that bad, she replied.

Emma Watson can't wait to be a mum!

Emma Watson has confessed that she cannot wait to have her own family and be a mother. 

The 21-year-old 'Harry Potter' actress, who spent the last decade playing Hermione Granger in the movie series, revealed that though she is young, she is eagerly waiting to settle down and have her own baby.

"It probably won't make much sense," the Daily Star quoted her as saying.

"It seems young for me to want this. But I can't wait to have a family and be a mum," she added.

I am a huge Sachin Tendulkar fan, says Daniel Radcliffe

I am a huge Tendulkar fan, says Daniel Radcliffe

Harry Potter fans can more than just watch their favourite hero's final battle against Lord Voldemort. They can take heart in the fact that Daniel Radcliffe, known for most of his 22 years of life as Harry Potter, is an unabashed Indophile and plans to visit India soon.
For one, he is a big fan of cricket and Sachin Tendulkar and not necessarily in that order. Daniel cherishes an autograph of the Master Blaster. "My friends and I were thrilled to meet Sachin and get his autograph. I am a huge fan, he is truly a legend."

"I wanted to visit India during the Cricket World Cup but got so caught up with my Broadway musical, How to Succeed in Business Without Really Trying, that it left me with no time. But cricket or no cricket, I am certainly planning a trip to India soon," he told TOI.

The British actor knows a lot about India. He said, "I have heard and read a lot about India, especially Midnight's Children, and would like to know more about the country. Indians are huge cricket fans, just like me."

As the Harry Potter film series draws to a close, the actor wants to take home two pairs of glasses that his onscreen persona sports as a reminder of the memorable time he spent on the sets. "I will also take home friendship which will last me a lifetime."

Daniel has been portraying the boy wizard for nearly a decade. "I do not want to break my Harry Potter image, but have been trying other characters and hope the audience will like them the way they did Harry Potter." The actor is confident that his Harry Potter image will not come in the way of his future films. "I don't think of it, but one has to move on. My next film, The Woman in Black, will release in 2012."

The British actor knows about Shah Rukh Khan starrer Chak De. "I have watched a couple of Bollywood films and found them every entertaining."

Though Emma Watson, known for her portrayal of know-it-all Hermione Granger, is paired alongside Daniel in the film, he looks at her as his sister. "We have been working together for over a decade and are very good friends. In the beginning, we felt a little awkward doing the romantic scenes but both of us are professionals and we gave our shots."

So finally what does he have to say to all his fans. "I hope you've been satisfied with the films and I'm sorry we haven't been able to keep everything in. I think Harry Potter fans have a literary curiosity and imagination that is not necessarily associated with fans of all other big franchises, both past and present," said the actor. "Take that curiosity out into the world, do extraordinary things."

Prince Charles laments end of Harry Potter

Britain's Prince Charles Monday (July 11) lamented the end of the Harry Potter books and movies when he met a group of school children, a media report said.

The Prince of Wales said the end to J.K. Rowling's series of books on the boy wizard's adventures was "awful", the Daily Mirror reported.

The eighth and final film adaptation Harry Potter and the Deathly Hallows Part 2 released last week.

Charles was in Salcombe, Devon, accompanied by his wife, the Duchess of Cornwall, when he made the comment to children from a primary school.

Sue Warne, a school teacher, said: "He (Charles) asked them whether they liked reading, whether they liked Harry Potter and whether they had read the books and seen the films."

"He said how awful it was that there were no more Harry Potter books to come."

Read more at: http://movies.ndtv.com/movie_story.aspx?ID=ENTEN20110179808&keyword=hollywood&subcatg=MOVIESWORLD&nid=118487&cp

J.K. Rowling made Radcliffe Potter!

Daniel Radcliffe owes his stardom to Harry Potter creator J.K. Rowling, since she was the sole one responsible for handing the then child star the lead role in the movie franchise, despite arguments between studio executives over whether he was the right choice.

Harry Potter and The Philosopher''s Stone director Chris Columbus revealed that Radcliffe was not a favourite for all the film bosses planning the adaptations of Rowling''s books.

"There were certain people who didn''t think Dan was perfect for the part, Conatctmusic quoted Columbus as telling Entertainment Weekly magazine.

"We had committees - a total of 30 people, between us and the studio - who were looking at these screen tests.

"When Jo (Rowling) saw Dan, she said, ''That''s how I always imagined Harry would look like!'', he added.

Kiss with Emma's an anticlimax: Rupert Grint

Rupert Grint has confessed that his onscreen kiss with Emma Watson in the final instalment of the 'Harry Potter' film series would be to be 'a bit of an anticlimax' for viewers.

Grint, 22, and Watson, 21 will be sharing a highly anticipated kiss in Harry Potter and the Deathly Hallows Part Two, to be released in cinemas this month.

But, according to the Observer, the actor said the moment itself is likely to prove quite under whelming to fans who have been waiting ten years to see the two get together.

"That's going to be a bit of an anticlimax," the Telegraph quoted Grint as saying, while describing the kiss as a "small, small moment".

He was asked about the long build-up to the moment, which both actors, who are close friends, knew would eventually arrive.

"It can be hard to keep up the energy," he stated.

Was Emma Watson 'bullied' out of Brown?

Rumour mill has it that Emma Watson, who left a top U.S. university in order to continue acting, may have been victim to some good old fashioned bullying.

The 'Harry Potter' star was reportedly teased by her fellow students, who taunted her with lines from the Harry Potter movies, reports the Daily Mail.

It has been claimed that she is planning to leave Brown and transfer to another U.S. university, possibly in New York.

The actress – who has a fortune estimated at 10million pounds – announced last month that she was putting her studies at Brown University on hold, claiming she could not juggle her degree with her acting commitments.

But reports claim another reason behind the decision was that the 21-year-old was picked on at the Ivy League institution by fellow students.

Watson is said to have been the subject of frequent jibes whenever she answered questions in lectures.
"They would respond with a quote from Harry Potter. The most popular choice was, 'Three points for Gryffindor!'" a source told the New York Daily News.

It is alleged that Watson's peers also shouted phrases from the film at her as she watched an American football game.

Watson, who was studying European women's history and drama, has admitted being 'scared' that she wouldn't fit in


when she arrived at the university in September 2009.

Emma Watson is the new face of Lancome

Emma Watson has finally confirmed that she is the new new face of Lancome. 

 The 'Harry Potter' actress' took to Twitter last week to hint, "A new venture is starting - what can it be? Follow my clues and you will see..."

This was followed with rhymes including: ''I'll pierce your skin if you hold me wrong but I'll love you forever if you pass me on,'' which alluded to Lancome's logo—a rose.

Emma also referred to a previous face of Lancome, Julia Roberts, with the tweet: "This Pretty Woman was their latest recruit. Other great actresses have previously followed suit."

All was finally revealed this evening with the statement: "It starts with an L and ends with an E. I'm sure you have guessed the new face of Lancôme is me!" reports the Daily Mail.

In a statement, company president Youcef Nabi said: "Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancome." (ANI)

The 'Harry Potter' actress'' took to Twitter last week to hint, "A new venture is starting - what can it be? Follow my clues and you will see..."

This was followed with rhymes including: ''I'll pierce your skin if you hold me wrong but I'll love you forever if you pass me on,'' which alluded to Lancome's logo—a rose.

Emma also referred to a previous face of Lancome, Julia Roberts, with the tweet: "This Pretty Woman was their latest recruit. Other great actresses have previously followed suit."

All was finally revealed this evening with the statement: "It starts with an L and ends with an E. I'm sure you have guessed the new face of Lancôme is me!" reports the Daily Mail .

In a statement, company president Youcef Nabi said: "Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancome."

Emma Watson postpones studies for acting

London, March 8 – Actress Emma Watson has postponed her studies to focus on acting. 

Contactmusic.com reports that Watson had enrolled herself into prestigious Brown University to study literature, but has put this on hold to concentrate on acting projects.

‘As you know, I love Brown and I love studying pretty much more than anything but recently I’ve had so much to juggle that being a student AND fulfilling my other commitments has become a little impossible,’ Watson wrote on her website.

‘I’ve decided to take a bit of time off to completely finish my work on Harry Potter (the last one comes out this summer) and to focus on my other professional and acting projects,’ she added.

‘I will still be working towards my degree…it’s just going to take me a semester or two longer than I thought,’ she wrote.