Vi-John Group, an FMCG player recently signed on Sonali Bendre as the brand ambassador for its almond drops hair oil.
The Rs 400-crore group, Vi-John has products across personal care, health care and cosmetics. Vi-John also has Shahrukh Khan as the brand ambassador for its shaving cream while Bipasha Basu endorses their hair removal cream.
Harshit Kochar, director, Vi-John Group is quite optimistic about the association with Sonali Bendre and thinks Bendre's qualities of being modern, dynamic and intelligent complements the spirit of the Vi-John Brand.
Vi-John has a strong presence in the rural markets of India and is strongest in the North & South regions. The company claims to be market leader in the shaving cream space and No. 2 player in the hair oil space.
Vi-John was founded in 1960 and besides being present in India exports to over 10 countries across Asia, Europe, Africa & Australia.
