Fashion-accessories company Brand Concepts will bring 250-300 Paris Hilton-branded items to Indian consumers when the fashion line is launched next week. It is the fashion-licensing partner for the soon-to-be-launched Paris Hilton handbags and accessories in India.
Speaking to Business Line, Mr Abhinav Kumar, CEO, Brand Concepts, said the Paris Hilton line of accessories includes handbags, watches, fragrances and clutches at Rs 2,000 to Rs 12,000. Paris Hilton will launch the line in Mumbai on September 24, he said.
Brand Concepts is the exclusive licensee in India for Tommy Hilfiger (travel gear and small leather goods), Nickelodeon and Barbie back-to-school bags, Arrow small leather goods and the entire collection of Rocky S.
Commenting on the accessories market in India, Mr Kumar said revenues for brands from accessories in the country have jumped in the last three year. Sales of accessories, which used to be a mere 5-10 per cent of overall revenues, have now shot up to almost 25 per cent, indicating that spending on them has increased, he pointed out. “That's because a consumer always spends more judiciously on a branded accessory than apparel,” he explains.
Premium licensed brands of Brand Concepts are currently available in multi-brand outlets and 15 exclusive stores. For the Paris Hilton range, the company is setting up four exclusive outlets this year — in Mumbai, Delhi, Bangalore and Chennai or Hyderabad — and will also make it available at multi-brand outlets, he said.
