For those keeping tabs, here's another first to chalk up to Shah Rukh Khan's name. The 'D' tattoo worn by King Khan in the upcoming Don 2 has been registered for copyright protection against his name.
Says producer Ritesh Sidhwani, "Farhan, SRK and I thought it was a good idea to make the tattoo permanently his." Also the film's entire range of merchandise will have the same design Khan sports on his arm. Sidhwani feels fans of the superstar will lap up the new trademark of sorts.
Adds the producer, "The biggest fans of the franchise are kids. Merchandise like caps, T-shirts, bags and other stuff will really be liked by them. It's been five years since the first film. In this period, the craze for the film has just grown. We've realised that protecting the copyright to the tattoo design worn by SRK will keep the franchise alive."
He further reveals that when Farhan and he made the first film, they had certain script limitations as it was inspired by the original Amitabh Bachchan-Chandra Barot film. "In several ways, it ended just the way Amitji's film did. In the case of Don 2, we had no such limitations, so the thrills and the frills are more original." Getting the tat registered is just one of them!
Says Farhan, "The D tattoo was designed as a representation of Don's attitude. In a world where men tattoo the name of their beloved on their arm... we thought we should have a subliminal symbol of Don's confidence in himself. It is definitely not permanent but I think Shah Rukh really enjoyed wearing it... maybe it kept him in the character's frame of mind."
Says producer Ritesh Sidhwani, "Farhan, SRK and I thought it was a good idea to make the tattoo permanently his." Also the film's entire range of merchandise will have the same design Khan sports on his arm. Sidhwani feels fans of the superstar will lap up the new trademark of sorts.
Adds the producer, "The biggest fans of the franchise are kids. Merchandise like caps, T-shirts, bags and other stuff will really be liked by them. It's been five years since the first film. In this period, the craze for the film has just grown. We've realised that protecting the copyright to the tattoo design worn by SRK will keep the franchise alive."
He further reveals that when Farhan and he made the first film, they had certain script limitations as it was inspired by the original Amitabh Bachchan-Chandra Barot film. "In several ways, it ended just the way Amitji's film did. In the case of Don 2, we had no such limitations, so the thrills and the frills are more original." Getting the tat registered is just one of them!
Says Farhan, "The D tattoo was designed as a representation of Don's attitude. In a world where men tattoo the name of their beloved on their arm... we thought we should have a subliminal symbol of Don's confidence in himself. It is definitely not permanent but I think Shah Rukh really enjoyed wearing it... maybe it kept him in the character's frame of mind."
