Actors Hrithik Roshan, Katrina Kaif, Farhan Akhtar and Abhay Deol viewed the launch live. Excited with the response and confident that the digital approach is the way ahead, Ritesh Sidhwani says, "This is an astounding number by any standards. And the audiences include ones on mobile phone, social media and You tube. The trailer on FB is receiving frequent 'likes'.
The entire driving force behind the digital platform is the transparency that it offers. Every view is direct, from across the world and immediately available for the filmmakers to see. To the extent that one can check viewers from which city are watching the trailer. As ZNMD dons the role of a trendsetter, let's wait and watch how many others toe the line.
