A specially made superhero costume was designed and tailor-made for the actor in Los Angeles. However, after seeing the rushes of some portions of the flick, SRK isn't very impressed.
So he quickly set up a meeting with his marketing and SFX team. And they came to a conclusion that more computer generated graphics be added to his costume. This has upped the budget of Ra.One quite a bit, but Shah Rukh thinks it's well worth it.
Now, there'll be some extra shine and rays emitted by SRK in Ra.One. Let's hope some of this shine rubs off on the BO results, too.
